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My Farm Shop helps customers to know how to choose healthy, ethical and sustainable meat. We think that by doing this, we can make a significant improvement to the health of Australia’s citizens and landscapes and that this will help create a better future for current and future generations.

Health, ethics and sustainable agriculture are complex, contested concepts and because of this, it is difficult for to understand what the real issues are and identify genuine, authentic solutions to them.  In making the decisions that underpin the choices My Farm Shop makes, we’ve had to dig deep into scientific literature and we’ve invested a great deal of time learning from and with Australia’s leading farmers. We would like to share what we’ve learned with you so you can:

  • Become familiar with the evidence and theory that underpins our decisions so you can make your own, informed choices
  • Collaborate with us to increase society’s knowledge about healthy, ethical and sustainable meat
  • Create your own innovative business models that will generate demand for products that increase the health of Australia’s citizens and our landscapes.

We welcome any feedback about the articles below, and any suggestions of further avenues of investigation.